"Ginza Scan" Mobile App

AR Storytelling

CLient

Ginza Project — an international group of companies, founded in 2003. СGinza Project owns and manages more than 150 restaurant projects in New York, London, Baku, St. Petersburg, and Moscow.

Services

Brand engagement & loyalty
Kids entertainment
Digital storytelling
Augmented and Virtual Reality

Deliverables

Custom 3D characters
Storyline
Android and iOS Apps
UI / UX

Project Info

Challenge

Over 1,5 million people are visiting Ginza restaurants monthly. This number includes a big percentage of families with kids. The challenge was to deliver an engaging experience for the kids to let their parents enjoy the dinner, while learning more about the Ginza brand values in a gamified fashion

Solution

Our mobile app engaged kids into a magical world and told a story of the little girl named Ginza using Augmented Reality. The additional interactions with the animated characters have been unlocked when kids scanned AR stickers that they could find in Ginza restaurants. Every active participant also received a real prize!

ADDITIONAL FEATURES

Not Only for Kids

Parents could also find the app interesting. They could watch news about the restaurants and learn about trendy events happening around the city. Or, they could also entertain their kids with a fairytale together with AR animated characters