IBM - A Runner Game

VR TRADE SHOW EXPERIENCE

CLient

  • Absolut Vodka is a brand of vodka, produced near Åhus, in southern Sweden. Absolut is a part of the French group Pernod Ricard. 

Services

  • VR Art Platform Development
  • Training
  • Virtual Reality

Deliverables

  • VR Art kit 

Project Info

Challenge

[VR]alism — a new concept introduced by Absolut which means a mix of arts empowered by VR technologies. [VR]alism was one of the few projects where we were hired as sub-contractors to support the main team. 

Solution

[VR]alism — a new concept introduced by Absolut which means a mix of arts empowered by VR technologies. Visual and audio storytelling, painting, 3D modelling and sculpturing: everything is brought together to mesmerize even the most spoiled art-lovers. That is why Absolut invited artists of all kinds: from street art to classic genres, to work on a one of a kind project in the reality they create.

MESMERIZING

Results

We DO NOT take the full credit for this project, yet we are extremely proud to be a part of this major endeavor that quite potentially has brought the world closer to embracing the new means for creating ART. 

Video Source: adforum.com

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