Jim Beam Double Oak
VR TRADE SHOW EXPERIENCECLient
- Jim Beam is an American brand of bourbon whiskey produced in Clermont, Kentucky, by Beam Suntory.
Services
- Promotion of the brand values
- Digital storytelling
- Trade show experience
- Virtual Reality
Deliverables
- A custom VR game
Project Info
Challenge
Provide an unforgettable experience for the sommeliers and restaurant owners attending one of the biggest industry events. An experience that will imprint Jim Beam in their memory, and would also help them learn how the best in the world bourbon is created.
Solution
In the “Jim Beam VR Experience” you are visiting a Jim Beam distillery in Kentucky, with an opportunity to go through the JB Double Oak bourbon manufacturing process and learn more about the unique Jim Beam’s recipe and the history of the brand.
SEE IT LIVE
Result
“Jim Beam VR Experience” is used for trade shows all around the world as a unique piece of entertainment offered to HoReCa trade show visitors. It proved to be a people magnet, creating huuuuuge lines in front of the Jim Beam booth, and is definitely able to establishing long-lasting experience-based bonds with the potential customers and partners.
SET UP
Training
We have also trained the JB trade show crew on how to set up the HTC Vive headset that has been used on set.
And don’t worry about the germs: we have trained them to thoroughly sanitize the headset after each use. Disposable covers were also available.
